Horgászkirály
Scaling wholesale & retail with high-speed performance.
The Challenge: From Manual Chaos to Automated Order
A new fishing equipment retailer approached us with a vision to become a dominant market player. The biggest technical hurdle wasn't launching the shop, but managing a massive, constantly changing product database.
Automated Inventory
Daily synchronization of over 5,000 products (prices, stock, promotions) from suppliers.
Scalability
Building a foundation capable of handling 20,000+ products and 14 different partners this year.
Instant Search
Ensuring users can find the right gear in seconds despite the huge inventory.
The Strategy: Balancing Nature and Technology
1. Visual Vibe: "Modern Outdoor Authority"
The design breaks away from the cluttered look of traditional webshops.
- Authentic & Professional: Earthy greens and natural tones build immediate trust with anglers.
- Digital Precision: Clean white spaces and modern typography signal a serious, high-end retailer.
- Effortless Navigation: Despite the vast catalog, the UI remains "airy" and user-friendly.
2. Heavy-Duty Automation
While the shop uses WooCommerce (per client request), the backend features heavy custom engineering:
- Multi-Supplier Sync: A custom data-processing engine merges and updates feeds from 14 different partners daily.
- Data-Point Filtering: Every attribute (weight, material, brand) is searchable, making navigation through 5,000 items lightning-fast.
- Full Integration Suite: Automated invoicing (Billingo), payments (Barion), and logistics (GLS/Foxpost) are seamlessly integrated.
3. Elite Performance (99/100)
Lighthouse metrics confirm the site's technical superiority:
- FCP: 0.4s – Content is visible almost instantly.
- LCP: 0.6s – The main visual elements load in just over half a second.
The Results: Performance-Driven Success
Since the launch of the new platform, Horgaszkiraly.hu has seen immediate growth:
- ✓Revenue Surge: A 37% increase in sales compared to previous periods.
- ✓Zero-Maintenance Inventory: The client can focus on business growth while the system handles daily product updates.
- ✓SEO Ready: The technical architecture provides a perfect foundation for ongoing organic growth strategies.
"The system automatically handles 5000+ products while maintaining lightning-fast performance."
Technical Toolkit Used
Platform
WooCommerce + Custom Development
Automation
14 partner sync, Daily product updates
Integrations
Billingo, Barion, GLS, Foxpost
Performance
99/100 Desktop, 0.6s LCP
Search
Data-point filtering system