Holdvölgy
Elevating premium heritage with high-end digital storytelling.
The Challenge: Where Tradition Meets Modernity
Holdvölgy, one of the most iconic wineries in the Tokaj wine region, needed to replace its outdated system with a modern, world-class platform that matches the prestige of its award-winning wines.
Global Sales
Boosting online revenue both in Hungary and internationally.
Brand Building
Digitally presenting the "Holdvölgy experience" (vineyard tours and tastings).
Complete Transformation
From-scratch UI/UX design in Figma, followed by high-precision development.
The Strategy: Visualizing "Quiet Luxury"
1. Branding Collaboration
This wasn't a solo mission. We worked hand-in-hand with Holdvölgy's own brand designer to create a UI that breathes lightness, clarity, and exclusivity. We integrated bespoke photography and cinematic video backgrounds to transport the user directly to the vineyards and cellars of Tokaj.
2. Complex E-commerce Engineering
Per the client's request, we utilized WordPress and WooCommerce but pushed the boundaries with custom features:
- Compliance: Integrated age verification for legal alcohol sales.
- Custom Logistics: Tailored shipping provider integration for fragile goods.
- Automated Gift Cards: A custom-built system that generates PDF gift cards with unique QR codes and sends them automatically upon purchase.
- Loyalty Ecosystem: A bespoke loyalty program designed to reward and retain premium clientele.
3. Performance & SEO
A luxury brand never keeps its guests waiting. Despite the heavy use of video and high-res imagery, we achieved a 1.1-second load time. Every page and blog post was crafted to be highly informative and fully SEO-optimized, ensuring the brand ranks for high-end wine searches.
The Results: Global Growth & Seamless Experience
Since the launch of the new platform, Holdvölgy's digital footprint has expanded significantly:
- ✓Conversion Growth: A marked increase in both online bottle sales and tour bookings.
- ✓Global Accessibility: Multi-language support and intuitive UX have streamlined the experience for international buyers.
- ✓Rock-Solid Security: Barion integration ensures a swift, secure, and error-free checkout process.
"The website perfectly reflects the precision and elegance we represent in winemaking."
Technical Toolkit Used
Platform
WordPress/WooCommerce
Custom Development
QR-Code Gift Cards, Loyalty Program, Age Verification
Payment
Barion Integration
Design
Figma UI/UX, Bespoke Photography & Video
Performance
Premium Optimization, SEO Strategy